Kruseider Insights

A collection of stories about our people, our capabilities, our research, and the ever-changing socio-economic climate.

Claire White

Harnessing AI for Personalisation: A Guide for Businesses

Struggling to stand out? AI unlocks the secrets to personalised experiences that drive sales and customer loyalty.

Jonathan Davies

Metaverse Continuum: How we help our clients

Through application of creativity, technology and deep industry experience, we work with clients to prioritise opportunities.

Claire White

First Principles: The Building Blocks of True Knowledge

Reasoning by first principles removes the impurity of assumptions and conventions. What remains is the essentials.

Kofi Owusu

Artificial intelligence and machine learning: Impact on the education sector

One of the most promising areas of AI and ML in education is personalised learning.

Claire White

Fall in love with the problem, not the solution

If you're a technologist who wants to develop effective solutions, it's essential to fall in love with the problem, not the solution.

Claire White

5 minutes with Lana Ross

As blockchain technology continues to revolutionise industries, to many it remains an undefinable buzzword. However, its potential to...