Kruseider Insights

A collection of stories about our people, our capabilities, our research, and the ever-changing socio-economic climate.

Claire White

Apr 172 min read

Harnessing AI for Personalisation: A Guide for Businesses

Struggling to stand out? AI unlocks the secrets to personalised experiences that drive sales and customer loyalty.

Jonathan Davies

Mar 17, 20231 min read

Metaverse Continuum: How we help our clients

Through application of creativity, technology and deep industry experience, we work with clients to prioritise opportunities.

Oliver Evans

Nov 11, 20226 min read

Life-centricity: an evolution of customer experience

To stay relevant, businesses must move past customer-centric models and embrace a life-centric view that sees people more fully.

Jonathan Davies

Jun 9, 20226 min read

Understand customer experience

Through data, tech and a holistic, human-centred approach, Brands can respond to people’s diverse, often paradoxical and evolving needs